Privacy Information respects your privacy and recognizes the  importance of protecting information collected from you through 's Web site, related data, and/or related  services (collectively, the "Services"). We have adopted this privacy  policy. will comply with this policy, and  applicable privacy-related law, when we gather and use information from  users of the Services.

This policy is current as of its last revision date below.

However,  please   note that this policy may be amended from time to time to  reflect changes and additions to the privacy policy. You should check  back for the most current version before relying on any of the  provisions in this privacy policy. Opting -Out Clause: The subscriber(s)  may opt-out at anytime and for any reason just by clicking on "opt-out"  email(s) link.

Farr Hotels & Resorts, Inc  Privacy Policy
How and why we obtain personal information:

Farr  Hotels & Resorts, Inc takes great care to protect personal  information about you and when we use it, we do so with respect for your  privacy. We may use personal information about you to service and  maintain your account; process transactions in your account; respond to  inquiries from you or your representative; develop, offer, and deliver  products and services; or to fulfill legal and regulatory requirements.  FHR may collect public and non-public personal information about you  from any of the following sources:

You or your representative on  applications or forms (for example, name, address, Social Security  number, birth date, assets and income) You or your employer or plan  sponsor if FHR provides them with record keeping services (for example,  payroll, human resources, or benefits information) transactional  activity in your account (for example, trading history and balances)  Other interactions with FHR (for example, discussions with our customer  service staff or information you enter into our websites) Information  from consumer reporting agencies (for example, to assess your credit  worthiness for margin products) Information from other third-party data  services (for example, to verify your identity and to better understand  your product and service needs) You or your representative regarding  your preferences (for example, your choice of electronic statement  delivery, or the screen layout you specify if you use our Internet  sites) Other sources with your consent or with the consent of your  representative (for example, from other institutions if you transfer  positions into FHR)

How we protect information about you

Farr Hotels & Resorts, Inc considers the protection of personal  information to be a foundation of customer trust and a sound business  practice. We employ physical, electronic and procedural controls and we  regularly adapt these controls to respond to changing requirements and  advances in technology.

At Farr Hotels & Resorts, we restrict  access to personal information to those who require it to develop,  support, offer and deliver products and services to you.

Collection of Information  collects a variety of information relating to usage of the Services. Information you provide. You may  provide information in connection with your use of the Services, such as  information about homes. You may also provide us information about  yourself, such as providing your e-mail address so we can send you  information about the Services, or sending us e-mail. We may combine  this information with other information we collect from the Services or  from other companies.


Cookies are bits of  electronic information that can be transferred to a user's computer to  uniquely identify the user's browser.   When you visit the Services, we  place one or more cookies on your computer. The use of cookies helps us  improve the quality of the Services in various ways, such as identifying  which Services are most interesting to you, or storing information you  may want to retrieve on a regular basis or tracking user trends. You may  adjust settings on your browser to refuse cookies. Also, we work with    one or more service providers to track and manage cookie information;  Some Services and features may not function   property if you disable  cookies. 

Usage logs. When you access the Services, your  computer communicates a variety of information to computer servers  operating the   Services, including the existence of cookies, your  Internet Protocol address,   and information about your browser program.  Your usage also creates a record of what information you are requesting  from the Services.

Usage and Disclosure

In  general, uses the information collected to  provide the Services and to communicate with you. The information that  you choose to provide in a public area of the Services will not be  protected by this privacy policy. We will only share personal  information that you provide outside the public areas of the Services in  the following circumstances: Consent. When you consent or direct to share the information.

Affiliates  and service providers. When provides personal  information to our affiliated companies or service providers to manage  and use on our behalf, consistent with the terms of this privacy policy.

Legal Obligation or Protection from Harm. When has a good faith belief that access,
use,  preservation or disclosure of the personal information is reasonably  necessary to (a) satisfy any requirement of   law, regulation, legal  process, or enforceable governmental request, (b) enforce   or  investigate a potential violation of the Terms of Use, (c) detect,  prevent, or otherwise respond to fraud, security or   technical  concerns, or (d) protect the rights, property, or safety of, its users, or the public against harm.   
Merger  or sale. When and if is involved in a merger,  acquisition, or any form of sale of some or all of its business, personal information may be transferred along with the business.  We may  share with third parties aggregate information or information that    does not personally identify individuals.

Third Party Web Sites

The  Services may include links to the Web sites of other companies and/or  individuals. These third party Web sites may collect personal  information about   users on those Web sites, and's privacy policy does not extend to these  external Web sites and third parties. Please refer directly to these  third   parties and Web sites regarding their privacy policies.

Children Under the Age of 13  will not knowingly collect personally identifiable information from any  person under the age of 13. The Services are not designed to attract    the attention of persons under the age of 13.

Storage and Security of Information


Learn More has taken reasonable steps to protect   the information users share with us,  including, but not limited to, setup of processes, equipment and  software to avoid unauthorized access or disclosure of this information. 

Storage and Security of Information

Personal information will be  processed and stored by in databases hosted in  the United States. has taken reasonable steps  to protect   the information users share with us, including, but not  limited to, setup of processes, equipment and software to avoid  unauthorized access or disclosure of this information.


If  you have any questions about this privacy statement, or the privacy  practices of, please contact us.

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